Confidential Brand Incubator

In collaboration with the design firm FullBRANCH, MASHstudios embarked on a project to create office furniture for the headquarters of a leading pioneer in developing wellness and beauty brands. Our goal was clear: to blend aesthetics with functionality, fostering a workspace that ignites innovation and encourages collaboration. We optimized the project’s lead time and budget by combining custom furniture design with standard MASHstudio products.

Flo Desks are at the core of the open office, streamlining the design and engineering process by leveraging one of our signature products. Part of our Readymade standard product line, the Flo Desk is an intuitive sit-stand workstation that encourages healthier work habits. Convenient desk outlets are seamlessly accessible via a flip lid, while divider panels between adjacent desks create visual and acoustic privacy,

Central to the floor plan, our custom storage islands serve dual purposes as storage solutions and versatile meeting tables. Since the client frequently handles liquids in delicate bottles, we used soft touch laminate on the exterior body as well as water-resistant black laminate interior faces. These islands seamlessly merge practicality with contemporary design, boasting built-in trash recesses and ample shelving, a perfect fusion of aesthetics and functionality.

Private offices received tailored desks and storage credenzas, aligning them with the office’s overarching style to elevate professionalism and productivity. 

Combining our standard products with custom solutions optimized the project’s efficiency and timeline while catering precisely to the needs of a company that thrives on innovation. It’s a testament to the power of design in catalyzing operational innovation and nurturing the growth of compelling wellness and beauty brands.

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Design: FullBRANCH

Photography: Doug Frerichs