After years of growing their brand and product offerings, goop, Gwyneth Paltrow’s lifestyle company, decided it was time to establish their roots in Los Angeles.

Working closely with Rapt Studio, the MASHstudios team developed a system of workstations, soft seating and conference tables that boast goop’s brand and support the three pillars of Rapt Studio’s design solution – “connectivity, transparency, and empowerment.” Pulling inspiration from seashell tones, curvilinear, loopy shapes, and the Santa Monica city scape, MASHstudios worked in a soft, airy color palette established by the client and architect.

The MASH team developed a system of 220 loop leg workstations (14 height adjustable and 206 fixed) made from white ash, wood grain texture laminate tops and a powder coated steel base. Given that their desks are where the team spends most of their time, it was critical that they contribute to the sense of clean, openness throughout the space. The client opted not to include privacy panels or space division, in order to highlight an unobstructed city view. Nestled between workstation clusters are pieces of our wedge sofa, defining comfortable meeting spaces or coffee zones to break up the workday.

In contrast to their otherwise open office, goop included a number of conference rooms in their new HQ. These spaces allowed their various teams (product, content, etc) to privately meet and host guests of honor without distracting others. MASHstudios developed two varieties of conference tables for these spaces – 6 highly customized, back painted, frosted glass affixed to a millwork sub tops with integrated power, and 1 extra long table with a solid white ash top for board meetings. All tables feature a custom powder coated, bent, double blade steel leg base. The main communal area features a prominent Wedge Sofa island in light grey and blush camira fabric. Anchoring the space with its ample size and organic shapes, this scalable configuration complements the architectural interest of the space, as well as the unbounded Santa Monica skyline.

Interior Designer: Rapt Studio
Photography: Madeline Tolle Photography & Rapt Studio